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The Economist

United Kingdom (National)

  • Specification: MagazineAds_1v4 (by GWG)
  • PDF Standard: PDF/X-1a:2001
  • Crop Marks: Required for ads with bleed
    • Binding: Saddle stitch

Convert to CMYK using these settings:

Display Fixed Sizes

The Economist has relocated to:

The Economist
The Adelphi Building
1-11 John Adam Street
London WC2N 6HT

Proofs must be sent to the new address.

Whilst client proofs can still be supplied, in this period of uncertainty advertisers must arrange for them to be sent directly to print sites. List of print site contact names/numbers/addresses supplied on request
Thank you

  • Full Page

    Trim: W 200mm x H 267mm

    Bleed: W 206mm x H 273mm 3mm all round

    Type: W 180mm x H 240mm

  • DPS

    Trim: W 400mm x H 263mm

    Bleed: W 406mm x H 269mm 3mm all round

    Type: W 380mm x H 240mm

  • Must be supplied as one file
  • 1/2 Page Horizontal Type: W 180mm x H 118mm
  • 1/2 Page Vertical Type: W 88mm x H 240mm
  • Quarter Page Type: W 88mm x H 118mm
  • Half Page DPs Under Letters Type: W 380mm x H 118mm
  • Must be supplied as one file
  • Half Page Bookends in Letters Type: W 86mm x H 250mm

Classified Column Sizes

1 2 3 4
42mm 88mm 180mm

Maximum column height: 235mm

mm

Executive Focus

  • Full Page Type: W 180mm x H 235mm
  • Half Page Horizontal Type: W 180mm x H 115mm
  • Half Page Vertical Type: W 88mm x H 235mm
  • Quarter Page Type: W 88mm x H 115mm

Classified Fixed Sizes

  • Single Columm Width Type: W 42mm x H 235mm
  • Double Column Width Type: W 88mm x H 235mm
  • Full Page Type: W 180mm x H 235mm
  • Half Page Vertical Type: W 88mm x H 235mm
  • Half Page Horizontal Type: W 180mm x H 115mm
  • Quarter Page Type: W 88mm x H 115mm

6 page Centre Gate Fold

ATTENTION
DPS Gatefold must be supplied as one file
The artwork must be create as:
LEFT PAGE trim 198×267mm/bleed 204×276mm
RIGHT PAGE trim 203×267mm/bleed 209×273mm

For more information please download the schematic here

  • 1st RHP Gatefold

    Trim: W 198mm x H 267mm

    Bleed: W 204mm x H 273mm 3mm all round

    Type: W 178mm x H 247mm

  • Front Gatefold Flap

    Trim: W 193mm x H 267mm

    Bleed: W 199mm x H 273mm 3mm all round

    Type: W 173mm x H 247mm

  • Back Gatefold Flap

    Trim: W 193mm x H 267mm

    Bleed: W 199mm x H 273mm 3mm all round

    Type: W 173mm x H 247mm

  • DPS Gatefold

    Trim: W 401mm x H 267mm

    Bleed: W 407mm x H 273mm 3mm all round

    Type: W 381mm x H 247mm

  • Must be supplied as one file
  • Left hand back of Gatefold

    Trim: W 203mm x H 267mm

    Bleed: W 209mm x H 273mm 3mm all round

    Type: W 183mm x H 247mm

1/2 Cover Wrap

  • Full Page

    Trim: W 203mm x H 267mm

    Bleed: W 209mm x H 273mm 3mm all round

    Type: W 180mm x H 240mm

  • 1/2 Flap

    Trim: W 100mm x H 267mm

    Bleed: W 106mm x H 273mm 3mm all round

    Type: W 80mm x H 240mm

Full Page Cover Wrap

Outer Files 1&4 – Outside Front Cover/Outside Back Cover

Inner Files 2&3 – Inside Front Cover/Inside Back Cover

  • Outer Files 1&4

    Trim: W 406mm x H 267mm

    Bleed: W 412mm x H 273mm 3mm all round

    Type: W 380mm x H 240mm

  • Must be supplied as one file
  • Inner Files 2&3

    Trim: W 406mm x H 267mm

    Bleed: W 412mm x H 273mm 3mm all round

    Type: W 380mm x H 240mm

  • Must be supplied as one file
  • Marketing Front cover

    Trim: W 203mm x H 267mm

    Bleed: W 209mm x H 273mm 3mm all round

    Type: W 180mm x H 240mm

3-Page Left Hand Gatefold

The Economist has relocated to:

The Economist
The Adelphi Building
1-11 John Adam Street
London WC2N 6HT

Proofs must be sent to the new address.

  • Front Gatefold Flap

    Trim: W 193mm x H 267mm

    Bleed: W 199mm x H 273mm 3mm all round

    Type: W 173mm x H 247mm

  • DPS (Gatefold)

    Trim: W 391mm x H 267mm

    Bleed: W 397mm x H 273mm 3mm all round

    Type: W 371mm x H 247mm

  • Must be supplied as one file

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